New Betting Sites UK – The Best New Bookmakers, Their Free Bets and Why They Can Beat the Big Names
The best new betting sites in the UK
Five newer UK bookmakers, ranked on the sportsbook and on what the welcome converts to. The stand-out for value is Virgin Bet’s Bet £10 Get £30 — the qualifying bet only needs odds of 1/2, and £20 of the free bets work on singles; MogoBet’s single £30 free bet at 1x wagering is the most generous token for a £10 outlay. Best-for, offer, short terms and a link to the full review for each.
| # | Bookmaker | Best for | Who it suits | Free bet | Significant terms (short) | Rating | Claim | Review |
|---|---|---|---|---|---|---|---|---|
| 1 | Virgin Bet | A big-brand launch with low minimum odds | Football bettors who want a simple token | Bet £10 Get £30 | £10 bet at 1/2 or longer within 14 days; £20 sportsbook + £10 Bet Builder; 7 days; stake not returned. 18+ | 3.8/5 | Get free bet | Review |
| 2 | LiveScore Bet | Betting inside the scores app you already use | Match-day bettors | Bet £10 Get £30 | £10 bet at 1/2 within 14 days; £20 sportsbook + £10 Bet Builder; 7 days; stake not returned. 18+ | 3.8/5 | Get free bet | Review |
| 3 | easyBet | Simple, low-margin book, sport-specific tokens | Casual football bettors | Bet £20 Get £20 | Place and settle £20 across two events at evens or more; singles, multiples and Bet Builders count. 18+ | 3.7/5 | Get free bet | Review |
| 4 | MogoBet | A £30 free bet with 1x wagering and a £200 cap | Bettors happy to put it all on one selection | Bet £10 Get £30 | £10 deposit and £10 bet; one £30 stake at 1/2+; 1x wagering on winnings; £200 cap; 7 days; email activation required. 18+ | 3.4/5 | Get free bet | Review |
| 5 | Winissimo Sports | A small free bet on a casino-and-sports site | Existing Winissimo casino players | Bet £10 & get a £15 free bet | Min deposit £20; code TIPSGG; 1x wagering on winnings; £200 cap; 7 days; Skrill/Neteller excluded. 18+ | 3.2/5 | Get free bet | Review |
New bookmaker free bets, ranked, with full terms
The five new betting sites above with their complete significant terms. Virgin Bet’s Bet £10 Get £30 is the easiest to convert — a £10 bet at odds of just 1/2 unlocks £20 of sportsbook free bets plus £10 for Bet Builder — and MogoBet’s single £30 free bet with 1x wagering is the most generous token for a £10 outlay.
- 1Bet £10 Get £30
New members only. £10+ bet on sports (excluding virtuals) at min odds 1.5, settled within 14 days of sign-up. Free bets must be accepted within 7 days and are valid for 7 days: £20 to use on the sportsbook, £10 on Bet Builder. Stake not returned. Deposit method exclusions and full T&Cs apply. 18+. GambleAware.org
- 2Bet £10 Get £30
New members only. £10+ bet on sports (excluding virtuals) at min odds 1.5, settled within 14 days of sign-up. Free bets must be accepted within 7 days and are valid for 7 days: £20 to use on the sportsbook, £10 on Bet Builder. Stake not returned. Deposit method exclusions and full T&Cs apply. 18+. GambleAware.org
- 3Bet £20 Get £20
New easyBet customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. T’s and C’s Apply. 18+. GambleAware.org
- 4Bet £10 Get £30
New players only. Min deposit £10 and place bets to the value of £10 or more to get a £30 free bet. Free bet is a one-time stake of £30 at min odds 1.5, stake not returned. Free bet winnings carry 1x wagering, calculated on bonus bets only, wagered from real balance first. Max conversion £200. Valid for 7 days from receipt. One sport and five casino brands per network. Withdrawal requests void active or pending bonuses. Skrill and Neteller deposits excluded. Full T&Cs apply. 18+. GambleAware.org
- 5Bet £10 & Get a £15 Free Bet
New players only. Min deposit £20. Min £10 qualifying bets, stake not returned. Free bet winnings carry 1x wagering, calculated on bonus bets only, wagered from real balance first. Max conversion £200. Free bets and bonuses valid for 7 days. Withdrawal requests void active or pending bonuses. Skrill and Neteller deposits excluded. Code TIPSGG. Full T&Cs apply. 18+. GambleAware.org
New customers only, 18+. Full significant terms on each listing.
The best new bookmakers reviewed
Virgin Bet — a household name, a low bar to clear
Virgin Bet carries the Virgin brand under the LiveScore Group, on the same platform as LiveScore Bet, with a football-first sportsbook, a bet builder and a clean app. The welcome is the friendliest qualifying bet on this page: £10 at odds of just 1/2, placed and settled within 14 days, for £30 in free bets — £20 for the sportsbook and £10 for Bet Builder.
Why we recommend it: low minimum odds mean the money you risk to unlock the offer isn’t really at risk, and the sportsbook portion works on singles. What to watch: a third of the free bets is locked to Bet Builder, and both portions expire seven days after you accept them.
Offer: Bet £10 Get £30. £10 bet on any sport (excluding virtuals) at min odds 1/2, settled within 14 days; accept within 7 days, valid 7 days; £20 sportsbook, £10 Bet Builder; stake not returned; deposit method exclusions apply. 18+.
LiveScore Bet — the bookmaker inside the scores app
LiveScore Bet lives inside the LiveScore results app millions of football fans already have open on a Saturday, which is its whole argument: scores, stats and betting in one place, run by the LiveScore Group on the same platform as Virgin Bet. The welcome is identical to Virgin Bet’s — £30 for a £10 bet at 1/2, split £20 sportsbook and £10 Bet Builder — and the two are separate accounts with separate offers.
Why we recommend it: if you follow live scores on your phone, this removes the switch between apps. What to watch: the same seven-day acceptance and use windows as Virgin Bet.
Offer: Bet £10 Get £30. £10 bet at min odds 1/2 within 14 days; accept within 7 days, valid 7 days; £20 sportsbook, £10 Bet Builder; stake not returned. 18+.
easyBet — plain, low-margin, and honest about its size
easyBet keeps things simple: a compact UK sportsbook with competitive football margins and a welcome that pays sport-specific tokens once you’ve placed and settled £20 across at least two different events at evens or more. Singles, multiples and Bet Builders all count towards qualifying.
Why we recommend it: for a casual football bettor who wants one clean site without promotions shouting at them. What to watch: the tokens are tied to sports, and the qualifying £20 has to be spread over two events.
Offer: Bet £20 Get £20. Place and settle £20 on at least two different events at odds of 2.0 or more; singles, multiples and Bet Builders count; tokens by sport. 18+.
MogoBet — £30 in one go, lightly wagered
MogoBet runs a sportsbook and casino on the ProgressPlay network, and its welcome is a single £30 free bet for a £10 deposit and £10 of bets — one stake, at odds of 1/2 or longer, with winnings wagered just once and a £200 conversion cap. You must activate the account from the registration email for the offer to apply.
Why we recommend it: the maths is fair for a £10 outlay. What to watch: one stake means one selection — a well-priced favourite converts more often than a long shot — and Skrill and Neteller deposits are excluded.
Offer: Bet £10 Get £30. Min deposit £10; £10 of bets; £30 free bet as a one-time stake at min odds 1.5; 1x wagering on winnings; £200 max conversion; 7 days; account activation by email. 18+.
Winissimo Sports — a small extra for casino players
Winissimo is better known for its casino; the sportsbook alongside it, also on the ProgressPlay network, offers a £15 free bet for £10 of qualifying bets with code TIPSGG. Winnings are wagered once and convert up to £200, but the £20 minimum deposit to unlock a £15 token is the sticking point.
Why we recommend it: only if you already play Winissimo’s casino and want a sports token on the same account. What to watch: withdrawal requests void active bonuses, so use the free bet first.
Offer: Bet £10 & get a £15 free bet. Min deposit £20; code TIPSGG; £10 qualifying bets; 1x wagering on free bet winnings; £200 max conversion; 7 days; Skrill and Neteller excluded. 18+.
Why a new betting site can be better than the one you already use
You’ve already had the big names’ welcome offers. Sign-up bonuses are one per person, for life. If you opened bet365, Coral and Betfred accounts years ago, their free bets are gone; a new bookmaker is a fresh £20–£30 in bonus bets for the same football you were going to bet on anyway.
New sites have to buy attention. An established bookmaker competes on brand; a new one competes on price and offer. That tends to show up as lower qualifying odds (Virgin Bet’s 1/2 against evens at most incumbents), boosted prices on the Premier League and big races, and better coverage of the niche sports — darts, snooker, esports, MMA — where the big books put less effort.
Fewer years of clutter. New apps are built for the phone you have now: fewer menus, faster bet slips, bet builders that were designed in rather than bolted on. LiveScore Bet’s whole product is an example — betting built into a scores app rather than added to a bookmaker.
What you give up. History and depth. A new site has fewer public reviews to judge it by, customer service that hasn’t been tested at scale, and usually less live streaming (rights are expensive) and fewer markets per match than bet365. That’s why the newer brands sit lower on our site-quality score until they’ve earned it, and why we’d keep an established account for streaming and in-play depth alongside a new one for the offers.
How we vet a new bookmaker
- UK Gambling Commission licence, checked on the register — for a new brand, we also check who holds it (Virgin Bet and LiveScore Bet are LiveScore Group; easyBet’s is its own; MogoBet and Winissimo are ProgressPlay network brands).
- The welcome, read to the last line: minimum odds, whether the free bet is singles or multiples, token splits (the £20/£10 Bet Builder split at Virgin Bet and LiveScore Bet), wagering on winnings (MogoBet and Winissimo), conversion caps, expiry and deposit exclusions.
- A test account: register, deposit, place the qualifying bet, use the tokens, withdraw. Verification speed on a new site tells you a lot.
- Prices checked against the big books on a few Premier League matches and a Saturday’s racing.
We’re an affiliate — we’re paid when you open an account through our links — and the new bookmakers here are ones we work with. The ratings are ours and they move when the terms do.
How to open an account — Virgin Bet as an example
- Go to Virgin Bet through our link and choose Join. Enter your details as they appear on your ID.
- Deposit at least £10 by an eligible method (deposit exclusions apply — a debit card is the safe choice).
- Within 14 days, place a £10 cash bet on any sport at odds of 1/2 (1.5) or longer. A short-priced single counts.
- When it settles, accept the free bets from the notification within 7 days.
- Use the £20 on the sportsbook and the £10 on Bet Builder within 7 days. Stake not returned; winnings are yours.
New betting sites by what you want
Best new betting site for football: Virgin Bet and LiveScore Bet — low qualifying odds, bet builders and the LiveScore data behind them.
Best new bookmaker for a simple token: MogoBet (£30 in one stake at 1/2, lightly wagered) or easyBet (£20 across sports).
Best if you already play casino: Winissimo, where the sports free bet sits on the casino account.
Established alternatives with better depth: bet365, Coral and Ladbrokes on our top UK bookmakers page.
Frequently asked questions
What is the best new betting site in the UK?
On our scores, Virgin Bet and LiveScore Bet (3.8/5 overall): a big-brand launch on a proven platform with a £30 welcome unlocked at odds of just 1/2. easyBet follows for its simplicity, MogoBet for the most generous single free bet.
Are new betting sites safe?
If they hold a UK Gambling Commission licence — every site here does — you get the same legal protections as at bet365: segregated funds, affordability rules and a UK dispute route through IBAS. What differs is track record, so keep stakes modest until your first withdrawal has cleared.
Do new bookmakers have better odds?
Often on the sports they’re trying to win customers on — football match markets and the big races — and on niche sports the incumbents under-price. They rarely beat the biggest books for market depth or in-play speed. Compare one match before you commit.
Can I claim free bets at new betting sites if I already have accounts elsewhere?
Yes. Welcome offers are one per person per bookmaker, so every new site is a new offer — the main reason experienced bettors open new accounts.
Which new betting site has the best free bet?
For the easiest to convert, Virgin Bet or LiveScore Bet (£30 for a £10 bet at 1/2, singles allowed on the sportsbook portion). For the biggest single token, MogoBet (£30 in one stake, 1x wagering, £200 cap).
More on BonusRated
18+. New customers only. Significant terms apply to every offer — read them on each listing before you claim. GambleAware.org